Al Huzaifa is a long-standing luxury furniture brand in the UAE, operating at a high-end, design-forward level. I was brought in to strengthen and systematise their existing identity without altering the core logo.

The work focused on elevating the brand’s visual language to match its stature — defining a refined colour palette, typography, photography direction, and clear rules for digital, print, and in-house advertising.

The outcome was a comprehensive brand identity system and deck that brought consistency, confidence, and clarity to a luxury brand operating at scale.