Melvin Tseng
Melvin Tseng
Melvin Tseng
Singapore-based makeup artist and global beauty icon, Melvin transforms makeup into cultural, identity-driven art. With a film background and wide social reach, he blends craft with gender-inclusive storytelling.
Singapore-based makeup artist and global beauty icon, Melvin transforms makeup into cultural, identity-driven art. With a film background and wide social reach, he blends craft with gender-inclusive storytelling.
Singapore-based makeup artist and global beauty icon, Melvin transforms makeup into cultural, identity-driven art. With a film background and wide social reach, he blends craft with gender-inclusive storytelling.
Locale
SINGAPORE
SINGAPORE
SINGAPORE
Client
Melvin Tseng
Melvin Tseng
Melvin Tseng
Category
Brand Identity & Media Kit
Brand Identity & Media Kit
Brand Identity & Media Kit
Duration
Duration
2 weeks
2 weeks
2 weeks
Strategy
Strategy
Elevate Melvin from makeup artist to iconic cultural provocateur. Shift perception from trend-driven beauty to purposeful, fearless, and identity-led artistry. Every asset signals authority, confidence, and narrative depth.
Elevate Melvin from makeup artist to iconic cultural provocateur. Shift perception from trend-driven beauty to purposeful, fearless, and identity-led artistry. Every asset signals authority, confidence, and narrative depth.
Concept
Concept
Expression as performance. Every visual, every layout, every touchpoint becomes a story about identity, craft, and cultural dialogue. Bold, curated chaos that demands attention.
Expression as performance. Every visual, every layout, every touchpoint becomes a story about identity, craft, and cultural dialogue. Bold, curated chaos that demands attention.
IDENTITY SYSTEM
IDENTITY SYSTEM
A mark and visual language that balances precision with personality—dramatic typography, modular layouts, and striking imagery. Colour, contrast, and composition are choreographed to convey control, mastery, and flair across all platforms.
A mark and visual language that balances precision with personality—dramatic typography, modular layouts, and striking imagery. Colour, contrast, and composition are choreographed to convey control, mastery, and flair across all platforms.
Concept
Concept
Applied across social campaigns, press kits, media templates, and portfolio layouts. Every asset is deliberate, polished, and unmistakably Melvin—reflecting artistry, identity, and cultural storytelling at every touchpoint.
Applied across social campaigns, press kits, media templates, and portfolio layouts. Every asset is deliberate, polished, and unmistakably Melvin—reflecting artistry, identity, and cultural storytelling at every touchpoint.
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COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary