July 1, 2023
The Advertising Club Bangalore
The Advertising Club Bangalore
The Advertising Club Bangalore
The Ad Club Bangalore, a 40+ year institution at the heart of South India’s advertising community
The Ad Club Bangalore, a 40+ year institution at the heart of South India’s advertising community
The Ad Club Bangalore, a 40+ year institution at the heart of South India’s advertising community
Year
2024
2024
Client
The Advertising Club Bangalore
The Advertising Club Bangalore
Category
Identity Design
Identity Design
Duration
1 Week
1 Week
Strategy
Strategy
Reposition The Ad Club Bangalore as more than an industry body. The objective was to evolve it into a contemporary creative platform that feels relevant to the next generation while respecting its legacy within the advertising community.
Reposition The Ad Club Bangalore as more than an industry body. The objective was to evolve it into a contemporary creative platform that feels relevant to the next generation while respecting its legacy within the advertising community.
Concept
Concept
The idea centered around convergence and cultural rootedness. A creative collective anchored in Bangalore. The Tabebuia flowers, iconic to the city’s landscape, became a symbolic device, representing bloom, seasonality, and creative cycles. The identity bridges legacy and new growth.
The idea centered around convergence and cultural rootedness. A creative collective anchored in Bangalore. The Tabebuia flowers, iconic to the city’s landscape, became a symbolic device, representing bloom, seasonality, and creative cycles. The identity bridges legacy and new growth.
Identity System
Identity System
A flexible visual framework built to adapt across events, panels, and digital communication. The colour palette draws from the vibrant pinks of the Tabebuia bloom, balanced with structured typography and confident layouts to maintain authority. The system allows energy without chaos and expression without dilution.
A flexible visual framework built to adapt across events, panels, and digital communication. The colour palette draws from the vibrant pinks of the Tabebuia bloom, balanced with structured typography and confident layouts to maintain authority. The system allows energy without chaos and expression without dilution.
Execution
Execution
Applied across event branding, digital communication, social assets, and physical environments. The system was built to hold across multiple formats and audiences while maintaining consistency.
Applied across event branding, digital communication, social assets, and physical environments. The system was built to hold across multiple formats and audiences while maintaining consistency.
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COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary