The Grrroomer was built as a premium grooming house defined by control. I shaped the name, the ethos, and the entire system around the posture of a Doberman, composed, dominant, precise.

The mark fuses the Doberman silhouette into an Afro comb, turning a grooming tool into an insignia. The palette pulls from coat-toned browns, deep blacks, and restrained neutrals, colours chosen to signal pedigree and authority, never playfulness. Across the van, campaign visuals, and product line, the language stays tight and intentional.

Ordinary grooming? Nahhh.
Luxury with teeth.