The Grrroomer
The Grrroomer
The Grrroomer
Premium pet care built on precision, posture, and pedigree.
Ordinary grooming? Nahhh. Luxury with teeth.
Premium pet care built on precision, posture, and pedigree.
Ordinary grooming? Nahhh. Luxury with teeth.
Premium pet care built on precision, posture, and pedigree.
Ordinary grooming? Nahhh. Luxury with teeth.
Locale
BANGALORE, INDIA
BANGALORE, INDIA
BANGALORE, INDIA
Client
THE GRRROOMER
THE GRRROOMER
THE GRRROOMER
Category
BRAND IDENTITY & CAMPAIGN SYSTEM
BRAND IDENTITY & CAMPAIGN SYSTEM
BRAND IDENTITY & CAMPAIGN SYSTEM
Duration
Duration
4 WEEKS
4 WEEKS
4 WEEKS
STRATEGY
STRATEGY
The Grrroomer was positioned to elevate dog grooming from routine upkeep to a premium, discipline driven service. The objective was to move away from playful pet branding and establish authority, pedigree, and refinement. It needed to feel composed, powerful, and intentional across every touchpoint.
The Grrroomer was positioned to elevate dog grooming from routine upkeep to a premium, discipline driven service. The objective was to move away from playful pet branding and establish authority, pedigree, and refinement. It needed to feel composed, powerful, and intentional across every touchpoint.
CONCEPT
CONCEPT
The brand draws from the posture and presence of a Doberman, controlled strength shaped by precision. Grooming is framed not as pampering, but as mastery. Power, refined. Care, executed with hierarchy.
The brand draws from the posture and presence of a Doberman, controlled strength shaped by precision. Grooming is framed not as pampering, but as mastery. Power, refined. Care, executed with hierarchy.
IDENTITY SYSTEM
IDENTITY SYSTEM
The mark merges the Doberman’s silhouette with an Afro comb, transforming a functional grooming tool into an insignia.
The palette pulls from deep blacks and rich, coat inspired browns, supported by restrained neutrals to maintain composure.
Typography and layout remain structured, allowing the authority of the brand to speak without excess.
The mark merges the Doberman’s silhouette with an Afro comb, transforming a functional grooming tool into an insignia.
The palette pulls from deep blacks and rich, coat inspired browns, supported by restrained neutrals to maintain composure.
Typography and layout remain structured, allowing the authority of the brand to speak without excess.
EXECUTION
EXECUTION
Rolled out across the grooming van, campaign visuals, packaging, and physical touchpoints. Every surface reinforces the same tension between strength and polish.
Ordinary grooming? Nahhh.
Luxury with teeth.
Rolled out across the grooming van, campaign visuals, packaging, and physical touchpoints. Every surface reinforces the same tension between strength and polish.
Ordinary grooming? Nahhh.
Luxury with teeth.
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COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary
COLLAB?
BET.
COLLAB?
BET.
BASED IN blr,
india
Creative Director
Visual Visionary