For The Ad Club Bangalore, a 40+ year institution at the heart of South India’s advertising community, I developed a refreshed brand identity as part of the nationwide LogoJam initiative.

The system draws strength from Bangalore’s deeply rooted sense of community, expressed through a speech-bubble logo that symbolizes dialogue, collaboration, and the collective voice that defines the city’s creative culture.

The palette extends this homage, with Bangalore Blush inspired by the city’s springtime Tabebuia blooms, balanced by Midnight Ink and Urban Pearl to ensure clarity, contrast, and restraint across the identity.